The Influence of Professional Baseball Fan's Team Identification and Team Loyalty on Purchase Intention of Parent Company Products
نویسندگان
چکیده
منابع مشابه
A Study on Factors Affecting Fans’ Identification and Involvement of Professional Baseball Team in Taiwan
This study explores fans’ identification and enduring involvement of professional baseball in Taiwan; it discusses the research objectives through investigating the relationships with different demographic variables of the subject, such as age, gender, marital status, educational attainment, parenthood status, and monthly income, by the application of questionnaire survey approach. The investig...
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ژورنال
عنوان ژورنال: Journal of Digital Convergence
سال: 2016
ISSN: 1738-1916
DOI: 10.14400/jdc.2016.14.1.445